A momentous year for the UAE, 2018, the Year of Zayed, also proved to be one of the most significant years for Al Naboodah Group Enterprises as well, as it celebrated its 60 Years of Excellence milestone.
In 2018, we established Trans Gulf Facilities Management to manage and maintain the properties with the Group’s portfolio, as well as to outside clients, employing state-of-the-art cloud-based CAFM software and a 24X7 call centre.
Further building on its strong sustainability vision, in January 2018 the Group’s second annual Sustainability Report was issued, this time fully GRI-compliant, and outlining the significant progress the Group made in its sustainable development over the course of 2017.
In another remarkable achievement, ANGE was awarded the UAE’s Happiest Working Environment for the second year running in 2018, decisively confirming its status as the employer of choice in the UAE.
The Group is grateful to all its stakeholders for the vital contributions they have made to the Group’s success over the past 60 years. Al Naboodah Group Enterprises looks forward to continuing the journey through the fabric of the UAE for another 60 years and beyond.
With the objectives of consolidating the Group’s activities and streamlining its management processes, Al Naboodah Group Enterprises (ANGE) was established in 2014 to undertake the management of the company’s operating business.
Also in 2014, the group expanded its automotive services with the establishment of Smart Auto Care for automotive repairs and body shop, and Al Thiqa Rent-a-Car.
In 2015, ANGE completed construction of its award-winning headquarters in Al Awir, Dubai. All corporate functions moved to the new offices, while the holding company, Saeed & Mohammed Al Naboodah Holding, continues to operate from the Al Shoala offices in Deira.
One of the new company’s first steps was to formalise its approach to corporate governance and create a sustainability framework, supported by a sustainability committee comprising members of senior management. In 2016, the Group issued its first Sustainability Report, created according to GRI standards, with full transparency on the company’s sustainability efforts.
2017 was witness to a number of major milestones, marked by geographic expansions into new strategic markets and new additions to the Group’s brand portfolio such as Lumez, a self-owned LED lighting line; Dutch truck manufacturer DAF; the debut of British motorcycle brands Triumph and Royal Enfield into Vietnam; and the addition of the Harley-Davidson brand in the Northern Emirates with the opening of a state-of-the-art showroom in Sharjah.
In addition, the Group launched two entirely new businesses: Al Naboodah Design Spaces, its fit-out business, and Trans Pro, a specialist supplier of turnkey life safety solutions.
Achieving its stated ANGE 2020 Vision of being an employer of choice in the UAE and beyond, Al Naboodah Group Enterprises becomes the first company to be awarded the UAE’s Happiest Working Environment by the UAE Ministry of Human Resources and Emiratisation in 2017.
Capping a hugely successful year, the Group’s founders, the brothers Saeed Juma and Mohammed Juma Al Naboodah, were honoured with the UAE Pioneer Award, an initiative founded by HH Sheikh Mohammed bin Rashid Al Maktoum, UAE Vice President and Prime Minister, and Ruler of Dubai, in November 2017.
In 2008, the Group reached its 50-year milestone, celebrating half a century of successful operations. That same year, Al Naboodah Contracting began work on the Al Maktoum International Airport, while the Group's Abu Dhabi construction business, which had already been operating there for some years, was formally established as Al Naboodah National Contracting Group. It has since carried out major projects on prestigious developments such as Al Maryah Island and Yas Island, among others.
This year the Group signed a major partnership with the Roads and Transport Authority of Dubai to supply VDL City Buses for public transportation. Today, one third of the RTA’s entire public transportation fleet is maintained by Al Naboodah Group Enterprises.
In 2006, the Group underwent a major rebranding process, symbolised by the launch of the now well-recognised sun wheel logo, which coincided with the merger of the Group’s various business units.
A hugely eventful year, 2006 alone saw the establishment of Al Naboodah MEP, Al Naboodah Readymix Concrete (ARCON), National Plant & Equipment, Al Naboodah Commercial Group and Al Naboodah Construction Group.
As the Group’s construction activities diversified to encompass a wide range of building, civil, MEP and engineering services, in 2006 the Al Naboodah Construction Group (ANCG) was established to manage it all. Today, ANCG employs over 14,000 staff from around the world. The following year, Al Naboodah Specialist was established to handle micro-tunnelling, directional drilling, landscaping and irrigation works.
With the opening of Jebel Ali Port in 1979 and the ongoing expansion of Dubai International Airport, Dubai was rapidly becoming a major global hub for freight and shipping. Recognising the potential in the industry, and also to serve its own increasing needs for cargo and freight forwarding, the Group established Al Naboodah Cargo Centre in 1984.
Specialising in international freight forwarding and third party logistics, the company is now one of the leading operators in its sector, with a reputation that has earned it the coveted role of official freight forwarder and handling agent for Dubai World Trade Centre Exhibitions.
Swaidan Trading established a partnership with the Hinduja Group in 1984 to exclusively supply Ashok Leyland buses in the United Arab Emirates, which today transport hundreds of thousands of workers across the country every single day.
Despite the Group’s considerable achievements in the construction industry, its roots have always lain in trading. Placing a new emphasis on the Group’s commercial operations, Swaidan Trading was established as its commercial division in 1979, and today represents a diverse portfolio of brands across the automotive, commercial vehicles, heavy equipment and agricultural equipment markets.
As the Group’s business activities grew to multi-million dollar projects and revenue streams, in 1979 Saeed & Mohammed Al Naboodah Holding Ltd was also established with a capital of AED200 million to manage the expansion of the company’s operations.
As the rapid modernisation of Dubai brought increasing levels of technology and sophistication to architecture and building design, Trans Gulf Electromechanical was established in 1975 to provide high-quality mechanical, electrical and plumbing services to construction projects across the UAE. The business is now considered a regional leader in the industry, and was a founding member of the Emirates Green Building Council.
In 1975, Al Naboodah Real Estate Investment was established adding real estate to the Group's expanding portfolio, and today employs over 90 professionals handling real estate development and property management.
Also in that year a gap in the market was identified for electrical trading goods. SMKA Electric was launched and now acts as agent and distributor for a wide variety of electrical products as well as running its own switchgear facility.
Recognising Dubai’s increasing role as a hub for business travel and tourism, the Group entered the travel market in 1973 with the formation of Al Naboodah Travel. In its early days, the company was the General Sales Agent in Dubai for iconic flag carriers Air France and Cathay Pacific, and today Al Naboodah Travel represents a large portfolio of some of the world’s leading airlines.
By 2010, the Group had diversified into multiple sectors, offering an impressive portfolio of global brands to become one of the leading conglomerates in the UAE.
The ‘noughties’ would prove to be the Group’s busiest decade to date. As the world moved in to the new millennium, the Group entered a new phase in development with the 2001 completion of its head office, the Al Shoala Building in Deira, Dubai.
In 2003, the tremendous contributions to the development of the UAE made by the construction side of the Group was recognised when Al Naboodah Engineering received the Dubai Quality Award presented by HE Sheikh Mohammed Bin Rashid Al Maktoum. At that time no other 100% UAE owned construction company in Dubai had received such a prestigious award.
SMKA Electric, which has its roots in the electrical trading division of the Group formed in 1975, was formally established as a limited liability company in 1992. Today, the company supplies a range of leading electrical products including MK by Honeywell and the Group’s own brand of eco-friendly LED lighting, Lumez.
As the Group’s construction activities expanded, Al Naboodah Engineering was established in 1992 to provide specialist engineering services to both the Group and outside clients across the UAE.
In a joint venture with Thorn Lighting, a subsidiary of the Austrian Zumbotel Group, the Group established Thorn Gulf to supply efficient and sustainable lighting solutions to the UAE market.
By the 1980s the Group's profile had been firmly established in Dubai and it was becoming better known across the Emirates and internationally, so it was time to expand the business portfolio with leading global brands.
At the turn of the decade, Swaidan Trading set up an automotive division and became the exclusive distributor in Dubai and the Northern Emirates for the French automotive brand Peugeot, selling and servicing passenger cars and light commercial vehicles.
A rubber business was also established, working with US-based tyre company Goodyear as its exclusive distributor in the UAE.
2nd December 1971
This historic date marks the unification of the seven Emirates into one nation, and the United Arab Emirates was formed. The new nation joined the Arab League only days later, on the 6th December 1971.
In 1972, the Federal National Council of the UAE was formed as a federal authority representing the people of the Emirates. That year, HE Saeed Juma Al Naboodah became one of the first 40 members elected to the council.
The 1970s would prove to be a busy decade for the Group as well, as it began to build strong relationships internationally and enter new markets, as well as taking up residence in a newly-constructed head office. The Al Qiyadah building in Deira, constructed by the Saeed & Mohammed Al Naboodah Group and completed in 1973, was a mixed-use project incorporating apartments, retail space and offices that served as the Group’s first official headquarters.
The discovery of oil in Dubai in 1966, and its first exports in 1969, would pave the way for the rapid development of the emirate into the global business and leisure destination it is today.
To meet the huge demands of Dubai’s burgeoning construction boom, Al Naboodah Contracting was established in 1969. Initially focused on residential and commercial buildings, the company later moved on to work on road and civil projects, and quickly set to work building many of Dubai’s most vital traffic routes and infrastructure.
The very first business of the Saeed & Mohammed Al Naboodah Group was established in a small shop in Deira selling agricultural machinery, engines and spare parts for fishing boats in 1958.
From a modest investment of only 2,000 rupees, so began the growth of one of today's leading brand names in the UAE.