Sectors
Automotive
The Al Naboodah Group is the exclusive distributor of cars and light commercial vehicles from French brand Peugeot throughout Dubai and the Northern Emirates, as well as the exclusive distributor of HAVAL SUVs from Great Wall Motors of China, through its commercial arm, Swaidan Trading.
In addition to new passenger car sales, Swaidan Trading also operates a pre-owned vehicles sales business, Swaidan Motors, and automotive repair services operated by Smart Auto Care.
Click on the panels below to find out more about Swaidan Trading’s different automotive services.
I bought a Peugeot sports model from Al Naboodah's Sheikh Zayed Showroom. I first went to the showroom just for window shopping, but the staff who received me at the showroom and introduced me to the car, left such an impression that I didn’t leave without signing a cheque for the car, which I gave to my son. What is surprising is that my wife and I are always looking for a chance to drive it even though we each have luxury cars of our own. The Peugeot drive and reliability is second to none, and the sales and after sales service of Al Naboodah Peugeot has been a great experience.
Abdullah Al MandhariCEO and Chairman of the BoardEnhanced Oil Recovery LLC
I am very happy with the vehicle. It's really comfortable to drive. Whenever I have to visit the workshops for a service, it is a good experience.
Mr Khaled
We have been dealing with Swaidan Trading for the past several years, and we are very happy with their after-sales service and quick responses to our requirements. We would definitely recommend the Peugeot brand in terms of adding value to your rental business.
Joji VargheseCorporate Sales ManagerCar Fare Rent-a-car
I recently had work carried out by Smart Auto to refurbish the leather interior and paintwork of my car. The result was fabulous, far better than expected, with my car looking almost brand new!
NEW CARS

PEUGEOT
Peugeot has been present in the Middle East for over 50 years, and the brand continues to build a following through its award-winning range of high-quality passenger and commercial vehicles featuring efficient, eco-friendly powertrains and advanced technologies.
This includes the award-winning Peugeot 3008 SUV, which was named as European Car of the Year in 2017 and Public Car of the Year in the MECOTY 2018 awards, the Peugeot 508, which was named Public Car of the Year in the MECOTY 2020 awards, and the Peugeot 208, which won European Car of the Year in 2020.
Peugeot is represented in Dubai and the Northern Emirates through three showrooms in Dubai, Sharjah and Fujairah.
Sheikh Zayed Road, Dubai

Great Wall Motors
Great Wall Motor Company Limited (GWM) is China’s largest SUV and pickup manufacturer. Since 2004, the company has been listed among China’s "Top 10 Listed Private Companies" and among "China's 500 Most Valuable Brands". GWM aspires to build the reputation of Chinese auto brands around the world, developing a reputation for innovative research and development. The company aims to become known for its high quality brands and modern management methods, and as the builder of the best Chinese vehicles.
Swaidan Trading Co. LLC Sh Zayed Rd. PO Box 1200 - Dubai - United Arab Emirates

HAVAL
HAVAL has been the top-selling SUV brand in China for 10 consecutive years, and is committed to becoming the world’s leading specialist SUV brand. HAVAL’s products are exclusively distributed by Swaidan Trading in the UAE through its showrooms in Dubai, Sharjah, Abu Dhabi, and Fujairah. A full after-sales and maintenance service is offered on HAVAL models throughout the UAE.
Swaidan Trading Co. LLC Sh Zayed Rd. PO Box 1200 - Dubai - United Arab Emirates
PRE-OWNED CARS
Swaidan Motors is the pre-owned car business of the Al Naboodah Group, offering a comprehensive selection of around 200 high-quality vehicles for the best possible price to a wide range of discerning buyers. Swaidan Motors only retails vehicles that have undergone a thorough inspection, and are guaranteed to be in excellent condition when sold.
Swaidan Motors’ Premium Selection offers an exclusive choice of vehicles and first-class service. Vehicles included in our Premium Selection programme have undergone an extensive all-round inspection process and come with an approved service and vehicle history and extended comprehensive warranties.

SMART AUTO CARE
We provide automotive repair services through a network of workshops operated by Smart Auto Care. Established in 2014, Smart Auto Care offers dent repair, painting and all types of mechanical repairs (including insurance repairs for agency/non-agency/own damage and recovery vehicles) for clients throughout United Arab Emirates.
Other services offered include repair estimates, insurance claim processing, windshield repair, paintless dent removal, quick lube service, computer/electrical diagnostics, AC repair and service, tyre inspection/repairs/replacement, and towing services.
