Please read this Privacy Policy and the Terms and Conditions carefully before using any of the Platforms.

This Privacy Policy (the “Privacy Policy”) contained herein and the Terms and Conditions (the “Terms”) apply to the mobile application and related mobile websites (collectively referred to as the “Platforms”) including without limitation all contents of the Platforms and any correspondence by e-mail between you and Al Naboodah Group Enterprises, its subsidiaries and affiliated companies (hereinafter, “Al Naboodah”, “we”, “us” or “our”) sent through the Platforms, except where you are notified of another privacy notice by the specific Al Naboodah entity who collects your personal information. References to “you”, “your” and “yours” are references to the person(s) accessing the Platforms.

Al Naboodah Group maintains the Platforms and all the information, communications, software, scripting, photos, text, video, graphics, music, sounds, images and other materials and services found on the Platforms (collectively the “Content”), for the use of its customers, employees and members of the general public but only for the lawful purposes described below. Such Content is provided as a convenience to its customers and to the general public.

Acceptance of Contract Terms: Jurisdiction

In exchange for accessing, browsing and/or using the Platforms, you agree to be bound by these terms and to comply with all applicable laws and regulations, including without limitation United Arab Emirates (UAE) Federal Law No. 40 of 1992 concerning the Protection of the Intellectual Work and Rights of the Author and the Implementing Regulations thereof (as may be amended from time to time). You represent that you have the legal authority to accept this Privacy Policy together with the Terms on behalf of yourself or any party you represent.

If you do not agree to these terms, do not use the Platforms

The Platforms are controlled and operated in whole or in part by Al Naboodah from its offices within the UAE. By accessing the Platforms you agree that the laws and regulations of the UAE and the Emirate of Dubai, without regard to conflicts of laws principles, will apply to all matters relating to use of the Platforms, and you agree that any litigation shall be subject to the exclusive jurisdiction of the Courts of Dubai, UAE. Those who access the Platforms from other locations do so at their own risk and are responsible for compliance with applicable local laws. You acknowledge that Al Naboodah reserves the right in its sole discretion to refuse or terminate access to the Platforms by you at any time.

Submission and Collection of Information

There are instances where Al Naboodah requests personally identifiable information from the Platform users to provide them with a service or correspondence (including promotions and mailed brochures). This information, such as name, mailing address, e-mail address, type of request and possibly additional information, is collected and stored in a manner appropriate to the nature of the data by Al Naboodah and is used to fulfill your request. Although Al Naboodah makes every effort to ensure the secure collection and transmission of sensitive user information using industry accepted data collection and encryption methodologies Al Naboodah does not guarantee the security of any information transmitted to or from the Platforms or data gathered from the usage of the Platforms. The information you provide and the data gathered is used by Al Naboodah to improve the services we provide you. You hereby grant Al Naboodah an unrestricted, royalty-free, irrevocable license to use, reproduce, display, perform, modify, transmit and distribute any information you send, and agree that Al Naboodah is free to use any ideas, concepts, know-how or techniques that you send Al Naboodah for any purpose.

Links to Third Party websites

Al Naboodah makes no representations whatsoever about any other website or links which you may access through the Platforms. When you access a non- Al Naboodah website or link, please understand that it is independent from Al Naboodah, and that Al Naboodah has no control over the content on that website or link. In addition, a link to a non- Al Naboodah website or link does not mean that Al Naboodah endorses or accepts any responsibility for the content, or the use of such website or link. It is up to you to take precautions to ensure that whatever you select for your use is free of such items as viruses, worms, Trojan horses and other items of destructive nature. Al Naboodah makes no representation or warranty as to any third-party products. Note also that Al Naboodah Privacy Policy does not apply to any non-Al Naboodah website or link that may be accessed through the Platforms. Please refer to such non-Al Naboodah website’s or link’s own privacy policies (if any) to determine the privacy policies which apply when using such non- Al Naboodah websites or links.

Limitation of Liability

Al Naboodah will not be liable for any damages of any kind including but not limited to, special, incidental or consequential damages arising out of or relating to the use or the inability to use the Platforms, the Content or links, damage caused by viruses affecting your computer equipment or your reliance on the Content or use of the products or services promoted/advertised at or associated with the Platforms.


"Cookies" are pieces of information that Al Naboodah transfers to the hard drives of the Users for record-keeping purposes. Al Naboodah may place Cookies with the Users visiting from advertising banners and hyperlinks on other websites to track the success of a particular advertising campaign or marketing program. In addition, Al Naboodah may place Cookies with the users to provide them with seamless access to the Platforms, since storing their username and password in a Cookie eliminates the need to re-enter that information on every page.

Usage of Personal Information

Al Naboodah uses Personal Information for facilitating order processing, developing enhancements to the Platforms, marketing and promotional purposes (for example, offering the users the opportunity to take advantage of special promotions and acquire Al Naboodah products); and evaluating the Platforms usage by analysing usage data.

The Platforms may also contain optional surveys and questionnaires asking for information, comments, and suggestions as well as opportunities for visitors to ask questions. We use the information you provide to help us design and build better products, to customise your shopping experience, and to provide advice and purchase recommendations.

We also use the personal information we collect to help target valuable marketing and advertising offers. This kind of advertising may be done with banner ads as well as promotional e-mails sent by Al Naboodah or by third parties under contract with Al Naboodah.

Finally, Al Naboodah does research on the users' demographics, interests, and behaviour based on the information provided to us when making a purchase, during a promotion, from surveys and from our server log files. We do this to better understand and measure the use of the Platforms, to improve the content of the Platforms and the services we provide to our customers. This research is compiled and analysed on an aggregated basis.

Sharing of Personal Information

Except as outlined in this Privacy Policy and the Terms or on the Platforms, Al Naboodah never provides the personal information to third parties without a user's consent. Al Naboodah shares the Personal Information you provide with its related companies. Additionally, if you purchase a product requiring service, your personal information is shared with the service provider concerned.

Al Naboodah may also share personal information with third party business partners so that they may provide services to Al Naboodah that are consistent with the terms of this Privacy Policy.

Al Naboodah may also disclose personal information in special cases when we have reason to believe that disclosing this information is necessary to identify, contact or bring legal action against someone who may be violating the Privacy Policy and/or the Terms or may be violating Al Naboodah's or other's rights or causing injury to or interference with Al Naboodah's or other's property. Al Naboodah may also disclose or give access to personal information when we believe in good faith that the law requires it.


Al Naboodah only collects personal information to the extent deemed necessary to serve its legitimate business purposes, and it uses appropriate security technology to ensure the security, integrity, and privacy of all personal information as it deems appropriate. Nonetheless, Al Naboodah is not responsible for any breach of its security or for the actions of any third parties who may obtain any personal information.

Removal or Update of Personal Information

The users may update their personal information or remove their personal information from Al Naboodah databases by directly contacting Al Naboodah using the contact details provided on the Platforms.

Change to Policy and Terms

Al Naboodah reserves the right to change this Privacy Policy together with the Terms at any time by posting updated versions on the Platforms.

Additional Information

Any questions regarding this Privacy Policy together with the Terms should be directed to