Al Naboodah’s Swaidan Trading maintains pole position in one of the UAE’s toughest market segments
The local conglomerate behind numerous prestigious projects and recognised brands takes coveted spot, with their CVHE business recognised as top Ashok Leyland distributor.
Swaidan Trading’s Commercial Vehicles and Heavy Equipment division has recently earned the prestigious ‘Distributor of the Year’ award directly from Ashok Leyland, whom they represent exclusively in the UAE since 1984.
The award was revealed at a special ceremony during the Global Dealer Conference hosted by Ashok Leyland in Kochi, India. Presented by Ashok Leyland’s Chairman Mr Dheeraj Hinduja, Mr Swaidan Al Naboodah, Managing Director of Al Naboodah Group was on hand to accept the award in person.
Providing consistently strong sales performance and after sales support over the last three decades to countless clients in the region, Swaidan Trading has cemented Ashok Leyland’s dominance as the market leader of large-sized buses in the UAE, boasting a majority market share in a highly competitive and price sensitive market.
“We are honoured to receive this award and look forward to continuing our collaboration with Ashok Leyland for years to come. The UAE transportation sector is one of the most competitive in the B2B sector and achieving a majority market share in the large bus segment bears testimony to our aggressive strategy that consistently puts quality and the customer first. As a purpose-driven business rooted in commercial vehicles and heavy equipment, Swaidan Trading’s CVHE division continually focuses on gains in efficiency and agility that can positively contribute to the institutions we count as our customers.” – Swaidan Al Naboodah, Al Naboodah Group Manging Director
Mr Dheeraj Hinduja held similar esteem for Al Naboodah, praising the partnership, “It is our pleasure to partner with a legacy institution that understands the local market and has the scalability and resources to offer Ashok Leyland customers the highest standards of service and after sales support that they have come to associate with the brand.”
Known globally as a hub for construction projects and boasting some of the world’s most ambitious infrastructure, the commercial vehicle market is the driving force responsible for the region’s landscape. Demand patterns for commercial vehicles remains high as government initiatives continue to trigger growth in demand for heavy equipment with sales projected to growth year-on-year, well into the next decade.