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Automotive

Gulf Oil Middle East partners with Al Naboodah Group Enterprises to enhance its UAE distribution network

DUBAI – March 29, 2018: Gulf Oil Middle East Ltd (GOMEL), a wholly owned subsidiary of Gulf Oil International Ltd (GOI), announced its strategic partnership with Al Naboodah Group Enterprises (ANGE), one of the leading conglomerates in the UAE. Under the agreement, ANGE will distribute Gulf Oil’s entire range of automotive and industrial lubricants in the UAE, in both B2B and B2C market segments.

Gulf Oil is an iconic global brand with presence in more than 110 countries, producing and marketing a comprehensive range of high quality automotive and industrial lubricants, greases and specialty chemicals. ANGE is among the most well-respected family-owned companies in the UAE, employing over 16,000 people and 47 nationalities.

Mr. Satyabrata Das, Chief Executive Officer and General Manager of Gulf Oil Middle East, said, “We are proud to announce the partnership with ANGE. This will help us strengthen our foothold and enhance our position for long-term, sustainable growth in this strategic market of UAE with our comprehensive portfolio of automotive and industrial lubricants. This partnership is expected to provide greater benefits to our customers, through the unique combination of value addition by both the companies.”

“Gulf Oil Middle East has earned a reputation for high quality products and services, and ANGE is known for delivery of world-class services and products exceeding the expectations of its clients. The agreement will enable Gulf Oil to increase its market share in the UAE and help to further consolidate in the regional market. We work closely with our customers in all business segments to ensure maximum benefit through our differentiated products and services,” he added.

Mr. Das said, “This agreement will strengthen the distribution network and improve the visibility of Gulf brand in the UAE. Our products are manufactured and tested to meet stringent international quality standards. We will continue to look for new ways to innovate and enhance our product range and ensure maximum consumer satisfaction.”

Mr. Ajit Kumar, Chief Operating Officer of Commercial, ANGE, said, “We are delighted to partner with Gulf Oil as their sole distributor in the UAE. As a regional leader in a diverse range of trading and industrial sectors, ANGE is proud to be associated with some of the biggest names in the world. We partner with Gulf Oil to continue their long-term growth and strong market presence in the UAE.”

Mr. Kumar added, “This year marks our 60th anniversary of legacy building in the UAE, contributing to developing the country’s physical and socio-economic landscape and keeping diversification, innovation and sustainability at the forefront of everything we do. As a local family business, ANGE is committed to preserving the UAE’s heritage and working to deliver economic and cultural solutions to support the continual and sustainable growth of the nation.”

Gulf Oil engages in the manufacture and marketing of lubricating oils, greases, brake fluids, coolants and other products for automotive, retail and industrial applications. The company offers lubricants and greases for motorist, leisure marine, commercial road transport, off highway and construction, agriculture and forestry, regional marine and various industrial applications. Gulf Oil has a comprehensive Research and Development team with state-of-the-art capabilities taking care of current and future market trends and OEM requirements.

ANGE is renowned for the delivery of world-class projects and services, leading the field in distribution and logistics within demanding schedules and are pioneers in the distribution of high-quality products and services covering a spectrum of industries across the Middle East.

Source: Gulf News