The legacy of our enviable growth began with a general trading company in Deira, established in 1958, by two brothers, Saeed and Mohamed Al Naboodah.

Throughout the 60s and 70s, the company expanded and diversified to encompass a range of divisions, including construction, commercial services, manufacturing and investments. Today these four unique divisions combine to create a dynamic, diversified holding company - Saeed & Mohamed Al Naboodah Holding - Al Naboodah.

From the onset, we were a modest enterprise with a big vision. We set our sights high, worked relentlessly to achieve excellence in all our pursuits, and never looked back.