-- Al Naboodah Group -- Our New Corporate Identity

The colourful sun-wheel, at the heart of our logo aptly symbolises our mission - to fuel prosperity and growth for the UAE, by devoting positive energy to every undertaking accepted by our 18-member group. Guided by steadfast principles grounded in excellence, Al Naboodah remains united in purpose, despite its diversity.

Pulsating with a force that reflects positively on our clientele, we graciously accept responsibility for our activities, and the UAE community at large, which we so proudly claim as our own.

The kaleidoscope of vibrant colours that encircle the sun-wheel were carefully selected to portray the vibrancy that emanates from the unique and diverse range of Al Naboodah companies, which cover four broad sectors - construction, commercial services, manufacturing and investments.

However, as depicted in the sun - wheel imagery, despite the diversity and differences of our companies, we share a common purpose which unites us in mission and vision.

We embrace progressive ideas while maintaining respect for traditional values. We remain wholly committed to preserving the cultural values that strengthen the fabric of our society, to ensure it moves forward with poise and grace. We also believe that caring is the most important tradition, and the tradition of caring - which has guided our activities for generations - continues to encircle everything we do.