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In 1958, brothers Saeed and Mohammed Al Naboodah opened a small shop in Deira and began to trade in agricultural machines.
From a modest investment of only 2,000 rupees, so began the growth of one of today’s leading brand names in the UAE – the Saeed and Mohammed Al Naboodah Group.
By the end of the 1960s the business had capital of Dhs 15,000 and was on its way to becoming the diverse business it is today; a journey further accelerated with the company’s move in 1969, into construction with the launch of Al Naboodah Contracting Co. LLC. Initially focused on residential and commercial building projects the company later moved on to work on road and civil projects.
Since that time the construction part of the Group has grown in strength, with seven companies operating today under the combined 10,000 strong workforce Al Naboodah Construction Group LLC.
The 1970s was another busy decade for the Group as it began to build strong relationships internationally and enter new markets such as travel, following the formation in 1973 of Al Naboodah Travel and Tourism Agencies LLC.
Branches now operate across the UAE with the company acting as General Sales Agent for leading airlines such as Air France, Austrian Airlines, Cathay Pacific, Air Canada, Turkish Airlines and as an authorized agent for Club Med.
In 1975, Al Naboodah Real Estate Investment LLC was established adding real estate to the Group’s expanding portfolio and today it employs over 90 professionals handling real estate development plus facilities and property management.
Also in that year a gap in the market was identified for electrical trading goods. SMKA Electric LLC was launched and now acts as agent and distributor for a wide variety of electrical products as well as running its own switchgear facility.
Three years later, in 1978, Al Naboodah Gypsum and Marble Products LLC was set-up and has grown to be one of the leading building finishing companies in the UAE.
By 1979 the main trading arm for the Saeed & Mohammed Al Naboodah Group was established. Swaidan Trading Co. LLC has since expanded rapidly to become one of the most recognized names in the UAE. One of its key divisions set-up in the 1970s – Agriculture – trades in fertilizers, seeds and garden equipment, runs pest control operations and is the exclusive distributor in the UAE for BASF plant protection products.
Completing a busy decade, Saeed & Mohammed Al Naboodah Holding LLC was set-up in 1979 as the parent company for the Group. Responsible for the overall strategy and control of the business, it is made up of six departments working on the Group initiatives and supporting individual companies.
By the 1980s the Group’s profile had been firmly established in Dubai and it was becoming better known across the Emirates and internationally Swaidan Trading Co. LLC set-up an automotive division and became the exclusive distributor in Dubai and the Northern Emirates for the French company, Peugeot, for cars and light commercial vehicles.
It also set-up a Rubber Division working with US based tyre company Goodyear as its exclusive distributor in the UAE.
With trade growing across the region, it increasingly made sense to investigate options around distribution and in 1984, Al Naboodah Cargo Centre LLC was established.
Specializing in international freight forwarding and third party logistics, the company is now one of the leading operators in its sector.
In 1994, Al Naboodah Ready Mix Concrete (ARCON), LLC was established to meet the Group’s ready mix concrete requirements while Prima Moda LLC followed in 1998, specializing in the design and manufacture of readymade garments.
Also in that year, a joint venture with Thorn led to the launch of Thorn Gulf LLC which supplies efficient and sustainable lighting solutions.
As the world moved in to the next century, the Group entered a new phase in development with the 2001 completion of its head office; the Al Shoala Building in Deira, Dubai. Later in the decade the Group went through a rebranding exercise symbolized with the launch of its now well-recognized sun wheel image in 2006 and the merger of the Group’s various business units.
The business is now made up of four distinct groups:
Al Naboodah Construction Group LLC
Al Naboodah Commercial Group LLC
Al Naboodah Investments LLC and
Al Naboodah Real Estate Investment LLC
The tremendous contribution made by the construction side of the Group was recognized in 2003 when Al Naboodah Engineering LLC received the Dubai Quality Award presented by HE Sheikh Mohammed Bin Rashid Al Maktoum. At the time no other 100% UAE owned construction company in Dubai had received such a prestigious award.
Further diversification for the Group has led Al Naboodah Investments LLC to launch Selva Middle East LLC in 2005; a joint venture company which retails high quality Italian furniture, accessories, lighting, fabrics and wallpapers and provides interior design services.
The following year Al Naboodah Protection LLC was established to specialize in the manufacture and supply of personal protective equipment for military and law enforcement authorities.
Al Naboodah Construction Group LLC saw significant growth and success in this decade with the formal setting up, in 20006, of National Plant & Equipment LLC which currently has over 4,000 items of plant and machinery available for 24 hours a day and 365 days a year.
Also in that year Al Naboodah M.E.P LLC was formed for mechanical, electrical and plumbing work while, in 2007, Al Naboodah Specialist Services LLC was established to handle micro-tunneling, directional drilling, landscaping and irrigation works.
In 2008, Al Naboodah Contracting Co. LLC began work on the Al Maktoum International Airport while the Group’s Abu Dhabi construction business, which had already been operating there for some years, was formally established as Al naboodah National Contracting Group LLC and is, amongst others, currently working on two major projects for works on Yas Island and Al Sowwah Island.
The Group also entered into a joint venture with Group Five Limited setting up Group Five Construction LLC.
Fifty years of business were celebrated in 2008; fifty years in which the Saeed & Mohammed Al Naboodah Group had grown from a modest trading enterprise to one of the largest and most highly diversified business conglomerates in the UAE, winning contracts such as the apply and maintenance of 518 VDL Citea Low Floor City Buses, from the roads and Transport authority in Dubai, awarded to Swaiden Trading Co. LLC in 2009.
With MR. Abdullah Mohammed Al Naboodah appointed as Chairman in August 2010, the Group now consists of more than 20 companies, offering a diverse range of products and services through its four core business sectors – Construction, Commercial, Investments, and Real Estate.
Operating throughout the Emirates and increasingly on the international stage, the Saeed & Mohammed Al Naboodah Group in 2013 is celebrating being in business for fifty five years and is continuing to focus on delivering the same high quality services and innovation for the next fifty five years.